IT, Software, and Technology White Paper Copywriting Services
Technical and IT White Papers today essentially are used as a lead generation method whose primary objective is to market a product, service, process or idea by educating potential buyers about that product, service, process or idea and ultimately showing them that your solution is the key to solving their particular problem.
You can think of these technical white papers as a way of selling a solution to a problem by first educating the reader on what the problem is, why that problem matters, and why a particular approach to solving the problem is a better option than the current way they’re going about it; and in the end, hopefully convincing the reader that your ‘new’ way is really what they need to solve their problem.
It will also position you as the subject matter authority in this area if the white paper is well written.
Realworld IT Experience for you to Leverage in your White Papers
One thing that I think sets me apart from most other copywriters, even those who may “specialize” in the technical areas, is that I will be able to weave in over 30 years of actual working experience in the IT, Software and Technology fields into everything that I write.
White Papers will resonate with a tone, feel and authority of someone who actually knows their (your customer’s) pain and understands their technology and many times their problems intimately… because I have probably been in a situation similar to theirs too at some point in my career.
I truly believe that having someone with such an IT or Technology “insider” insight writing your white papers will make the message more powerful and will also prove to be immensely invaluable in helping you reach your marketing goals.
Contact me if you need a savvy and skilled IT, technology or software white paper copywriter to assist you in convincing your potential clients that you ARE the subject matter expert and that the solution described in your white paper will be the one that will solve their problem.
Or feel free to give me a call at 615-300-6638 or send me an email at davidcguthrie@infotechcopywriter.com.
For a technical white paper sample, signup to download my new white paper “The Slow Death of Traditional B2B Marketing as we know it” in the upper left corner of this page.
